I see London, I see France, I see Ronaldo's underpants! Cristiano Ronaldo's image is projected onto buildings around the world to promote his new underwear collection

To me, it is important that underwear should look stylish and also fit perfectly while being comfortable- quality is also important' says Ronaldo



Cristiano Ronaldo has unveiled his new underwear collection by showing the public just how he good he looks in it.

Revealing photos of the muscular footballer modelling his second collection of CR7 by Cristiano Ronaldo underwear were projected onto iconic locations in seven fashion capitals across the globe.

Shot by internationally acclaimed fashion photographer Rankin, the campaign images were launched this weekend in London, New York, Berlin, Lisbon, Paris, Milan, and Madrid.

Ronaldo said, 'Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range. 

'Since having the opportunity to work on my own brand, fashion and design have become a passion of mine and I’ve really enjoyed working on the second collection. We used our experiences with the first collection to build on the range and I am really pleased with the new styles. 

'To me, it is important that underwear should look stylish and also fit perfectly while being comfortable- quality is also important.'

This season’s global projections takeover follows the brand’s dramatic launch last year, in which a 52 foot campaign image of Ronaldo was uncovered in Madrid’s famous Palacio de Cibeles.

Ronaldo has recently been named the fittest man alive by Men’s Health magazine and will appear on the cover of their September issue.

The new collection of CR7 Underwear is available at www.CR7Underwear.com

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